The Apple TV 4K just got a rare discount

Apple’s top-of-the-line multimedia streaming device, the Apple TV 4K (2022), is currently on sale over at Costco in the United States. From now through October 31, paid Costco members can purchase the set-top-box for $30 off its standard MSRP. Specifically, the model on sale is the step-up 128GB storage variant, which is normally listed at $150 but can be temporarily snagged for $120 via this limited-time discount. This particular SKU also ships with an Ethernet port for wired internet access.

Of course, this offer is exclusively available to those with an active Costco membership. For reference, an annual subscription to the wholesale retailer costs $65 per year. New signees are able to leverage this Apple TV 4K discount, assuming they sign up and act fast enough. With Halloween taking place this Friday and tons of spooky content available to stream across the internet, now’s an excellent time to upgrade your home theater setup — and this is especially true if you’re an iPhone user.

If you have an iPhone, it’ll pair nicely with an Apple TV

The Apple TV 4K plugs right into Apple’s extensive product ecosystem

Credit: Pocket-lint / Apple

Over the years, Apple has woven together a tight-knit ecosystem of hardware, software, and services. The iPhone plays a sort of centerpiece role, with other first-party gadgets and accessories surrounding the handset in its periphery. Apple’s dedicated streaming set-top-box, aptly called the Apple TV, slots in as the ideal iPhone extension for any living room setup.

With an Apple TV plugged into your television set, you can effectively cast content from your iPhone to your TV, use your iPhone as a makeshift remote control, sync your iCloud Photos library to display on the big screen, and much more. The Apple TV also excels at multimedia streaming, with access to all the content mainstays like Netflix, Disney+, Spotify, and, of course, Apple’s own TV service ( formerly known as Apple TV+).

With the recently-released tvOS 26, the Apple TV gains not only a refreshed visual software design language in the form of Apple’s new Liquid Glass aesthetic, but also new features like a karaoke mode, refreshed aerial screensavers, and other smaller quality-of-life additions.

The latest-generation Apple TV 4K dates back to 2022, and so we’re admittedly overdue for a hardware refresh. Nevertheless, the currently-on-sale third-generation model offers a ton of functionality and a refined end-user experience that makes it a worthy device to pair with any flat-screen panel in your home.