OpenAI just launched an app store inside ChatGPT

OpenAI has introduced an app directory that’s now available right inside ChatGPT, the company announced. “Apps extend ChatGPT conversations by bringing in new context and letting users take action like order groceries, turn an outline into a slide deck or search for an apartment,” the company wrote in a blog post. OpenAI also noted in a help document that “connector” apps like Google Drive are now simply called “apps.”

The new apps section (on iOS, Android and web) is divided into Feature, Lifestyle and Productivity categories, letting you connect to commonly used apps and sites like Booking.com, Spotify and Dropbox. To use an app, simply click on it, hit “Connect” then authorize the app to access ChatGPT. With that done, you can then start a chat related to that app. In the case of Dropbox, for instance, you’ll be able to “gather insights, prepare briefs and summarize reports or internal documents,” according to the description. Once connected, any app can be accessed by doing an @ mention of it.

A new addition that came along with the store is an Apple Music app that, like Spotify, helps users find music, create playlists and manage their libraries through a chat interface. Another is DoorDash, which lets you transform recipes, meal planning and staples into “an actionable shopping cart.”

Along with the app directory, OpenAI is now allowing developers to submit apps for review and publication in ChatGPT according to the company’s app submission guidelines. It also published resources to help developers build such apps, including best practices, open-source example apps, an open-sourced UI library for chat-native interfaces and a step-by-step quickstart guide. That’s on top of the software developer kit (SDK) that OpenAI introduced in October.

OpenAI noted that for now, developers can only monetize apps by linking out from the ChatGPT app to the native app or website — but the company is exploring internal monetization options as well. Privacy was also emphasized, with companies required to provide “clear” policies.

The new feature is a big part of Sam Altman’s promises to make ChatGPT more versatile with the addition of custom “GPT” bots. “Over time, we want apps in ChatGPT to feel like a natural extension of the conversation, helping people move from ideas to action, while building a thriving ecosystem for developers,” the company wrote.