EU Proposes Forcing Google To Share Proprietary Search Data With Rivals

The European Commission has introduced a regulatory proposal that could compel Google to share strategic search data with its competitors. This initiative stems from the enforcement of the Digital Markets Act (DMA), a legislative framework designed to curb the dominance of major digital platforms, reduce market entry barriers, and foster competition within the online search sector.

According to the draft presented by the Commission, Google may be required to provide rivals with access to sensitive information previously considered proprietary. This includes data regarding search rankings, user queries, click-through rates, and view counts. The proposal mandates that such data sharing occur under fair, reasonable, and non-discriminatory conditions.

If enacted, this would represent one of the most significant regulatory interventions into the internal mechanics of a search engine. These datasets are foundational to Google’s competitive advantage and the overall performance of its algorithms. Teresa Ribera, Executive Vice President for the Commission, argues that restricting access to this information stifles innovation and prevents smaller players from developing competitive alternatives, including AI-based search solutions.

Ongoing Regulatory Friction

The relationship between Google and European regulators has been marked by long-standing disputes. While Google implemented several adjustments in March 2024 to comply with initial DMA requirements, European authorities determined those changes were insufficient. By March 2025, Brussels formalized preliminary non-compliance charges regarding both Google’s search engine and its application store.

The current proposal indicates a hardening of the Commission’s regulatory stance. Authorities maintain that opening the search ecosystem is essential for the evolution of a more diverse digital market.

Market Implications

The outcome of this proposal could have far-reaching effects beyond Google, potentially reshaping how strategic data is handled by all “gatekeeper” platforms. If Google is forced to disclose its core search metrics, it may alter the trajectory of the search and artificial intelligence industries globally. The tech industry continues to monitor these developments closely, as the final decision will establish a major precedent for data transparency and competition law in the digital age.