Ugh, Netflix is raising prices again

Netflix is raising prices across all of its subscription tiers, according to an updated “Plans and Pricing” page spotted by Android Authority. The company last raised prices in January 2025, when the cost of all of its tiers were jacked up by $1 or more.

As of this latest price hike, Netflix’s ad-supported Standard plan is going from $8 per month to $9 per month, while the ad-free version is rising from $18 to $20 per month. The company’s Premium plan, meanwhile, which supports things like 4K streams, spatial audio and the ability to watch content on four devices at the same time, is jumping from $25 to $27 per month. Netflix is also making the cost of adding an extra member to your plan more expensive. Adding a member to an ad-supported plan now costs an additional $8 per month, while adding someone to an ad-free plan now costs $10 per month.

When asked to comment on the price changes, a Netflix spokesperson shared that the company is updating “prices in the U.S to reflect improvements to our wide range of entertainment and the quality of our service.” The new prices will roll out to current subscribers in the coming weeks. “Existing members will be notified by email a month before the new prices are applied to them,” the spokesperson said. “The exact timing will depend on the specific member’s billing cycle.”

Netflix is not quite at the point where it’s raising the cost of its subscription every year, but it’s getting close. Prior to last year’s price hike, the company last raised prices in 2023. The streaming service’s growing subscription fees have helped Netflix to continue its push into streaming live events like sports and reality TV competitions, and to license new kinds of content like video podcasts. If Netflix hadn’t dropped out in February, they also would have served as financial backing for the company’s acquisition of Warner Bros. Even though Warner Bros. Discovery ultimately decided to take Paramount Skydance’s offer, Netflix didn’t leave the deal empty handed: Paramount paid the company $2.8 billion to formally end its acquisition of the historic film studio.