Instagram will alert parents if teens repeatedly search for suicide or self-harm content

Instagram is adding a new alert for the parents of teen users of its social media platform. The network will alert the adult if their child repeatedly searches for terms about suicide or self-harm in a short time frame. From that notification, the parent will optionally be able to access resources for having conversations with their teen about these topics. These alerts will begin rolling out for parental supervision users in the US, UK, Australia and Canada next week, with later regions to be added in the future.

“We chose a threshold that requires a few searches within a short period of time, while still erring on the side of caution,” Instagram’s blog post explains. “While that means we may sometimes notify parents when there may not be real cause for concern, we feel — and experts agree — that this is the right starting point, and we’ll continue to monitor and listen to feedback to make sure we’re in the right place.”

The platform reiterated that search results for terms connected to suicide and self-harm are blocked for teen younger users, and content about those topics is not shown to them under its current policies. Instagram also noted that a similar parental alert feature is in the works for its AI tools, but news on that isn’t expected until later this year.